Sales office opens for new Abbeyfield Hotel

Marketing for the new Abbeyfield Hotel Conference and Leisure Centre in Ballaghaderreen is now underway and on Friday last a new sales office for the hotel opened at Unit 3, Ballaghaderreen Business Park.   Abbeyfield Hotel, which will open in spring, is a state-of-the-art four-star hotel with 40 bedrooms, two banqueting rooms, meeting rooms and a leisure centre, which includes a swimming pool. 30 suites adjacent to the hotel provide 66 further rooms and a fine restaurant ‘Oscar’s’ will be part of the development. Friends and family gathered in the new sales office on Friday evening last to mark a new stage in the hotel development which will be up and running next April. Liz McEvoy is the new Sales and Marketing Manager at Abbeyfield Hotel Conference and Leisure Centre in Ballaghaderreen, having started work in October. A native of Navan, she moved to Leitrim three years ago. She worked with Lough Allen Hotel in Drumshanbo in a similar position, marketing the hotel prior to opening. She was then headhunted to take up the position in the sales office for the Abbeyfield Hotel Conference and Leisure Centre in Ballaghaderreen. ‘My main position is sales and marketing, going out and explaining what the hotel has to offer in terms of weddings and functions and selling the brand. We are in the process of finalising the web design. That would be a very important tool as we have our own booking engine.’ Elegant banqueting suites will cater for events ranging from an intimate dinner to a large gala ball. The larger of the two banqueting rooms can cater for 250 – 300 people, while the smaller function room is designed for 200 people and can accommodate up to 250 guests with theatre-style seating. A large meeting room can cater for 35 – 40 people, while two smaller rooms can cater for 15 or 20 people each. Guest rooms in the hotel will feature as standard: plasma screen with interactive TV, free wifi access, as well as the many comforts expected from a top class hotel bedroom and many rooms also have individually controlled air conditioning. The leisure centre features a 15-metre pool on the ground floor. Guests and members can also look forward to a sauna, steam room and spa bath. Upstairs, features include treatment rooms, steam rooms, an exercise studio and the entire leisure centre is air-conditioned and will feature state-of-the-art equipment. The new hotel is built in an historic area of the town, on the site of an old Abbey, which also formed part of the Bishop’s Palace in Ballaghaderreen for over 100 years.  ‘The interest to date is huge. I am very surprised and delighted,’ said Liz. ‘The local support for this hotel is phenomenal. It has a huge catchment area and will be a four star property. Most of what is being sold at the moment is leisure centre membership; we have some great pre-opening offers. We have very keen prices and the leisure centre would be a huge attraction. People have to travel to Carrick at the moment to go swimming, so that would be a big draw. ‘We have some wedding bookings already and some conferences and we are available to meet people over the Christmas when people come home and realise that this facility is here.’ Directly after Christmas, the marketing effort for the new hotel will start gathering momentum. Liz believes that the venue will prove very attractive for weddings, with a combination of keen pricing, high standards and exceptional attention to detail. Prices start from €34 per head and it’s up to the couple how much they want to spend on their big day. Proximity to Knock Airport and the N5 is another advantage of the new facility and Liz hopes to attract conferences where delegates will fly into Knock Airport which is just minutes away from the hotel. ‘We hope to encourage more conferences and business down this way. There are plenty of UK flights coming into Knock.’ One thing which has struck Liz about the hotel is the huge goodwill for the venture that exists in the local area. Much of this is because the developer is a local man who is well regarded in the area, Martin Carthy. ‘The local connection is great, there is huge goodwill for this project, much more than I have ever seen before.’ When fully operational, the hotel will employ 70 people and recruitment is ongoing for positions at the hotel. Application forms are available from the booking office at Unit 3, Ballaghaderreen Business Park, Dublin Road, Ballaghaderreen, telephone (094) 98 62736. Bookings are now being taken for hotel accommodation, weddings, conferences and is also taking bookings for meals to mark Holy Communions and Confirmations in spring 2008. For further information on Abbeyfield Hotel, Ballaghaderreen, telephone (094) 98 62736, email info@abbeyfieldhotel.ie or visit www.abbeyfieldhotel.ie