Rossie stars in Smirnoff ad


Roscommon Town native and London based artist and performer, XNTHONY features in a new Smirnoff advertising campaign titled ‘We’re Open!’

  Smirnoff describe the campaign as ‘Bringing together leading trans and gender non-conforming artists and performers, the campaign aims to spark conversation, create positive change in nightlife culture and lead a movement to make it a more open-minded and socially inclusive space.

  “After having conducted research, Smirnoff identified that while 12% of millennials identified as transgender or gender non-conforming, society at large still lacked awareness and understanding of the non-binary community, with a lack of positive role models in mainstream media. Furthermore, with 3 out of 4 trans people reporting being a victim of a hate crime they recognised a need to take positive steps to support those communities”.