Roscommon student wins gold at National Digital Media Awards

Adam Bermingham, digital marketing student at the Technological University of the Shannon, Athlone Campus, takes home the gold for ‘Digital Student of the Year’ at this year’s all-Ireland Digital Media Awards in Dublin.

A Castlerea man took home the gold for ‘Digital Student of the Year’ at this year’s Digital Media Awards (DMAs) in Dublin on Friday.

Adam Bermingham (40) from Castlerea, Co. Roscommon, and a recent graduate of the BBs (Hons) in Digital Marketing at TUS Athlone Campus, secured the top prize in the category at this year’s awards for his final-year live capstone project which saw him devise and implement a digital marketing strategy for Galway-based tourism business Wanderly Wagon.

Adam’s project looked at increasing brand awareness using digital media and led him to create an e-commerce web presence for the Inis Oírr business and develop an SEO strategy to drive traffic to their website. He also created user-friendly online staff training resources to educate staff on the long-term management of digital media tools.

Adam returned to education as a mature student in 2017 after a back injury forced him to close his successful business in hand-painted kitchens and furniture, originally completing the TUS Athlone Campus access course before progressing to the BBs (Hons) in Digital Marketing and is now enrolled on the MSc in Digital Marketing.

In addition to being an MSc student, he now also runs a small digital marketing agency called FutureProof Digital in Castlerea, offering web design, SEO and copywriting services, and has plans to continue his education by enrolling in a PhD at TUS Athlone Campus next year.

Expressing his delight at winning the gold, Adam said, “I was absolutely thrilled to have made the final shortlist for the DMAs, and I still can’t believe that I won. It’s such a huge honour. It wouldn’t have been possible without all of the help and support from my classmates.

“The pandemic really brought us together and it was a real team effort. The award is for all of us. The lecturers have also been amazing, especially Louise, Dan, Eugene and Tom, I couldn’t have done it without them. Big thank you to Aisling Keenan for running the best digital marketing course in the country”.

TUS Athlone Campus student Caoimhe Horan secured the bronze award in the ‘Digital Student of the Year’ category at this year’s awards.