Tourism Ireland has teamed up with Flybe and Ireland West Airport Knock, to promote flights to Knock from Manchester, Birmingham and Edinburgh and grow tourist numbers to Leitrim, Roscommon and the West of Ireland this autumn. The joint campaign will run in Britain during August and September.
Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland and this campaign includes an online article in the Daily Record in Scotland titled ‘Nine exciting things to do along the Wild Atlantic Way’ and an online article in the Birmingham Mail and the Manchester Evening News titled ‘9 fun and exciting things to do along west Ireland’s Wild Atlantic Way’ – which urges British holidaymakers to come and “Snap away on a photography tour of Co. Leitrim and Co. Roscommon” and includes a lovely photo of Glencar Waterfall. The campaign also includes online ads on websites which will reach our key ‘culturally curious’ and ‘great escaper’ audiences.
Julie, Tourism Ireland’s Deputy Head of Great Britain, said: “We are delighted to partner with Flybe and Ireland West Airport Knock once again, to maximise the promotion of flights from Birmingham, Edinburgh and Manchester and help grow tourist numbers to Leitrim, Roscommon and the West of Ireland this autumn. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.
“Great Britain is the largest market for tourism to the island of Ireland and we have seen excellent growth in British visitor numbers so far again this year, with the most recent CSO figures for January to June showing a +16% increase. We will continue to roll out an extensive programme of promotions in Britain this autumn, to keep the momentum going and boost business in the shoulder and off-peak season.”