Morahan launches Pedigree Adoption Drive

TV Presenter Caroline Morahan attended the ISPCA headquarters at Kenagh near Lanesboro this week where she performed the launch of Pedigree Adoption Drive – a major, inaugural campaign to raise awareness of the plight of homeless and abandoned dogs by encouraging people in Ireland to adopt a dog from their local shelter or welfare organisation. Throughout the campaign, which runs to the end of March, Pedigree will be donating 1.5 cent for every product purchased to a third-party fund that will aid shelters nationwide throughout 2008, with a goal of raising more than €100,000 for Irish rescue centres.