Local students visit in study trip on marketing of Irish beef




A group of agricultural science students from Roscommon Community College who are participating in the Certified Irish Angus Beef Schools Competition recently visited the headquarters of retailers Tesco Ireland and Albert Heijn to learn about the marketing and export of Certified Irish Angus Beef.

  The study trip, organised by Irish Angus Producer Group, ABP and Kepak, began with a visit to Tesco Ireland who have been involved in the production and promotion of Certified Irish Angus Beef for more than 21 years. The group then boarded a flight to The Netherlands to visit Albert Heijn, the Dutch supermarket chain who is a leading importer of Irish beef.

  The students were selected by a panel of industry judges to rear six Irish Angus Cross calves up until their slaughter in 2020. In addition to the rearing of calves, the students are undertaking the following research project: The Value of Irish Angus in Suckler Systems which will investigate the benefits of choosing an Angus bull including how output can be increased, coupled with environmental and animal welfare benefits.

  The initiative encourages secondary school students to increase their knowledge and understanding of the care and attention required to produce and market the highest quality beef for consumers and to apply the knowledge they learn in the classroom to a real-life setting.

  Each of the finalists will receive the financial benefit involved in the selling of the animals to the processors on completion of the project. The winning students also receive an additional grant of €2,000 for their further education.