The Faveo Freedom Bra is the world’s first backless and strapless bra for larger breasts (sizes C to GG cups) and is being sold in Roscommon town by renowned and up-to-the-minute lingerie retailer Donnellan & Co. Lady. Invented by British scientist Dr. Joanne Morgan and developed by lingerie designer Megan Powell-Vreeswijk, the Faveo Freedom Bra heralds a totally new method of breast support: ‘differential compression’. This method is so new that only stockists have been trained to fit it, are stocking the bra, making Donnellan’s the local experts. Joanne’s invention came out of frustration at not being able to find any bra that would support her 34F bust in a backless dress. Something Roscommon ladies can identify with – especially coming up to Christmas with those festive dresses and tops. This situation is very common and this product will be the first and only solution for women with a larger bust. The Faveo Freedom Bra will enhance the fantastic range of designs and styles already on offer at Donnellan & Co. Lady. The Faveo Freedom Bra is fastened with a familiar, adjustable hook and eye for those women with one breast larger than the other, and has an outer layer of stretch Lycra to ensure an ultra-smooth contour which produces a gentle moulding which creates a firmer and more youthful rounded shape. According to celebrity stylist, Faye Sawyer, ‘the most important styling advice I can offer anyone is to wear the correct bra for their outfit. It used to be a challenge to find lingerie which allowed bigger busted women to enjoy backless or strapless outfits, but having the Faveo Freedom Bra in my styling kit has changed all that.’ Coleen Nolan of ‘Loose Women’ fame has stated that the bra is ‘simply superb!’. A Faveo Fitting Consultant will be at Donnellan & Co. Lady, Main Street, Roscommon on Saturday 13 th October, 9.30 am to 12.00 noon. Appointments are necessary. Please telephone Donnellan & Co. Lady on (090) 66 26212 to make appointment.