The launch took place recently of GroMór 2016, a nationwide campaign to get the country growing, in association with Bord Bia.
The initiative encompasses 65 Retail Excellence Ireland Garden Centres and 17 nursery growers and the aim is to make gardening accessible to everyone by offering practical advice on growing, highlighting the many benefits of gardening as a pastime and encouraging novices to dig out their wellies and discover their green fingers.
The campaign encourages people to get out, get healthy and get growing with top tips for spring, summer and autumn gardening. With easy to follow guides on how to grow flowers, plants, herbs and vegetables, GroMór provides a refreshing approach to introducing new people to gardening, whether it be on their windowsill, their balcony or in their garden.
This year’s campaign highlights the benefits of growing plants, flowers and foods, focusing on areas such as health and well-being, interior and exterior décor in the home, introducing children to gardening and lifestyle.
Extra support will be provided for budding gardeners with a series of 40 demonstrations taking place throughout member centres nationwide during the campaign, with 10 demonstrations in four regions involving the expert 2016 GroMór Ambassadors – Jane McCorkell, Fiann O’Nuallain, Ciaran Burke and Kevin Dennis.
For a taste of what you can expect in a GroMór Centre near you check out on the newly redesigned website www.gromor.ie.