Fáilte Ireland showcases Ireland’s Hidden Heartlands to tour operators 

Over 20 tourism businesses from Ireland’s Hidden Heartlands were given the opportunity to promote their offerings to 22 Irish-based tour operators at a Fáilte Ireland workshop in the Tullamore Court Hotel last week as part of Fáilte Ireland’s business-to-business (B2B) roadshow ahead of the 2024 season. Pictures: Gerard O’Loughlin

Over 20 tourism businesses from Ireland’s Hidden Heartlands were given the opportunity to promote their offerings to 22 Irish-based tour operators at a Fáilte Ireland workshop in the Tullamore Court Hotel last week as part of Fáilte Ireland’s business-to-business (B2B) roadshow ahead of the 2024 season.

The tour operators also visited some of Ireland’s Hidden Heartlands most iconic attractions, including the Tullamore Dew Distillery and Birr Castle Demesne.

Irish-based incoming tour operators play a vital role in delivering increasing international visitor numbers, contributing valuable export earnings into the national economy, and sustaining jobs in all regions across the country.

Director of Demand Development with Fáilte Ireland Niall Treacy said: “We are grateful that so many Irish-based tour operators took the time to meet tourism businesses across our four regional experience brands.

“2023 has been yet another good year for Irish-based tour operators, with international visitor number and spend with Irish tourism businesses continuing to grow”.