Economic impact of ten years of the Wild Atlantic Way revealed at Meitheal

Minister for Tourism Catherine Martin and Fáilte Ireland, in conjunction with Tourism Ireland, have marked the 10th anniversary of the Wild Atlantic Way at Meitheal, the largest and most important trade event for the Irish tourism industry.

The Wild Atlantic Way, the hugely successful tourism brand developed by Fáilte Ireland in response to the global financial crash, was launched to the tourism industry at Meitheal in 2014, and over the last decade has become a globally recognised tourism brand and has provided an economic engine for the west of Ireland.

According to a new report, nearly two million more visitors visited the Wild Atlantic Way in 2023 compared with 2013. Tourism is now worth €3billion per year on the Wild Atlantic Way, an increase of 59% on 2013, and this growth has contributed to the creation of an additional 35,000 jobs, with tourism now supporting 121,000 jobs across the region.

Speaking at Meitheal, Catherine Martin TD (Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media) said, “This year Meitheal is particularly special, as we mark the 10th anniversary of the Wild Atlantic Way.

“Ten years ago, a vision for the future of tourism in Ireland was launched, a route that stretched for 2,500 kilometres along our rugged Atlantic Coast. This is now a household name and cements Ireland’s reputation as a must-visit tourism destination, and I commend Fáilte Ireland and Tourism Ireland on their work in driving this success over the last ten years.

“For a small island, we have a huge amount to offer from world class scenery to hospitality, to activities, attractions, culture, heritage, and food”.