Duffy’s SuperValu Ballaghaderreen has launched its new-look store following a significant investment.
The revamped store will enhance the shopper experience, and will now offer freshly-baked bread from their in-store bakery, new grab-and-go food options from the deli, an increased range of organic fruit and veg, and additional ranges of international foods from Eastern Europe, the Middle East and Africa – both fresh and frozen.
Shoppers can also look forward to SuperValu’s Signature Tastes range and expanded Own Brand range, providing even more high-quality and value-for-money options.
Supporting local is of key importance to the team in SuperValu Ballaghaderreen. Customers will be able to try out products from local producers in the Taste of Local section, including Hillcrest Bakery, Gairdín Bia Salads, Hanley Salads, Ballaghaderreen Bacon and Ballymore Organic Farm.
While carrying out revamp works at SuperValu Ballaghaderreen, sustainability was a central focus, with the team going to extensive lengths to be as environmentally conscious as possible in creating the store’s new innovative design, which includes energy-efficient refrigeration, LED lighting, solar panels, DRS machine, and an e-charging point.
Duffy’s SuperValu has been part of the fabric of the area since it opened its doors in 1962, supporting the Ballaghaderreen community for over 60 years. The store has supported many local charities and organisations, including the Ballaghaderreen Arts Festival 2024.
Commenting on the launch of the new store, store owner Lorna Duffy said, “We are delighted to be opening our new-look store after significant investment and hard work from the team.
“The new state-of-the-art store will deliver premium, quality and fantastic value to our customers through offerings including our new look bakery, food-to-go and fresh meat counter with our expert butchers, as well as fantastic local products in our Taste of Local section.
“We believe in enhancing local communities by caring for our environment, so we are particularly proud of the dedicated eco-friendly technologies throughout the new store.
“We can’t wait to bring our new offering to the people of Ballaghaderreen and are extremely grateful to all our loyal customers who continue to support us in the local community. We look forward to seeing them in store again soon”.
The revamp of SuperValu Ballaghaderreen is part of SuperValu’s continuing revamp and upgrade programme, which is being undertaken at stores nationwide. The ongoing revamp programme is designed to enhance the customer experience, with a focus on SuperValu’s market-leading fresh counters including butchery, bakery, deli, speciality cheese and fishmonger counters along with world-class produce aisles featuring the best of Irish-grown seasonal fresh fruit and vegetables.
It is also designed to extend the local and Irish product offering – another area of market leadership for SuperValu. Supporting local and Irish suppliers is a key part of SuperValu’s DNA.
