Representatives of Roscommon County Council, in New York for the St. Patrick’s Day period, met with senior executives from Tourism Ireland on Friday. They were briefed on Tourism Ireland’s extensive promotional programme in the United States for 2019.
Tourism Ireland has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by +8% i.e. €1.99 billion generated by 2.17 million visitors (+6%).
Tourism Ireland said: “Our important ‘culturally curious’ and ‘social energiser’ audiences are being targeted with distinctive vacation experiences, events and special offers tailored to their interests. Tourism Ireland is creating ‘stand out’ for the island of Ireland in the US, highlighting experiences in Roscommon, along the Wild Atlantic Way and in Ireland’s Ancient East. Promotions aim to grow travel to the regions of Ireland, during the shoulder and off-peak seasons”.
“We were delighted to meet with the representatives of Roscommon County Council and to have the opportunity to brief them about the extensive promotional programme we are undertaking in the United States this year,” said Alison Metcalfe, Tourism Ireland’s Head of North America and Australia.