Brennan to head up VFI €1.3m campaign

Paul Healy  Well-known Roscommon town publican Larry Brennan, right, has been charged with responsibility for heading up the VFI’s biggest ever advertising campaign.    Mr. Brennan was appointed Head of P.R. & Marketing at the Vintners Federation of Ireland annual conference, held over three days in Co. Carlow earlier this week.    He will head up a five-strong team which is to oversee a €1.3m national advertising campaign aimed at restoring the appeal of the Irish pub.    Mr. Brennan, who runs ‘Down The Hatch’ in Church Street, Roscommon with colleague Seamus Hayden, is a member of the VFI National Executive and chairperson of the Roscommon town branch.    Speaking to the Roscommon People on Wednesday he said that he was honoured to have been asked to head up this major marketing drive. ‘It’s the biggest ever advertising campaign to be undertaken by the vinters and the whole emphasis will be on trying to remind people of how much good fun can be had in the pub. We will be promoting the pub as the best controlled environment in which to have a drink.’    Mr. Brennan said that the campaign would start soon and would cost about €1.3m. He was accompanied in Carlow by well-known vintners’ activist James Tully from Frenchpark.