Tourism Ireland invited eight American journalists to visit Roscommon and Ireland over the past week. The group – many of whom are members of the Outdoor Writers Association of America – includes writers, digital content creators and podcasters, who have a combined audience of millions of readers and followers.
The writers’ action-packed itinerary – which had a focus on ‘green’ experiences and soft adventure – was designed by Fáilte Ireland and included Lough Key Forest Park, where they did a Boda Borg challenge and enjoyed lunch in the Lakeside Café.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland was delighted to invite this group of influential writers and content creators to visit Roscommon and Ireland, to come and enjoy some of our superb outdoor activities and sustainable experiences. Through their articles, blogs, posts, videos and podcasts, they will encourage their readers and followers to come and experience our wonderful outdoor activities and beautiful scenery for themselves.
“The United States remains an extremely important market for tourism to the island of Ireland. In 2019, we welcomed 1.7 million American visitors, whose visits delivered €1.6 billion for the economy”.